The landing page experience was simple but ensured a clear delivery of Softdel’s premise. The animated illustrations supported the new positioning line. Crisp copy, colour cues, disciplined grids, stylish imagery and seamless but smart interactions, were deployed to make the experience impressive.
The digital services section had a total of 11 offerings which proved to be a challenge as how to showcase all of them but in an interesting and non-repetitive manner. An intuitive hover over experience brought it to life in an delightful way. It can be viewed on the homepage: www.softdel.com