BKT Tires.
Space concept, content research + writing, visual design panels, digital interfaces and printing + installation for an experience centre.
Scope
Client
Duration
Year
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Challenge
(01)
Bring a legacy to life with a progressive vision for all stakeholders.
For Balkrishna Industries Limited, a global leader in off-highway tyres serving agricultural, construction, and industrial vehicle segments, the challenge lay in translating a rich three-decade legacy into a clear and engaging narrative for its new state-of-the-art manufacturing plant in Bhuj, Gujarat.
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Approach
(02)
Crafting an immersive experience within a structured spatial framework.
We adopted a meticulous, multi-layered approach that carefully balanced spatial constraints with storytelling intent. The design process took into account the architectural structure, imported installations, and integrated digital interventions, all of which informed the definition of a seamless visitor journey.
Rather than functioning as a conventional showcase of facts and milestones, the space was envisioned as a narrative environment that communicates the brand’s story in its own voice. The intent was to deliver a holistic, experiential walkthrough that engages visitors at every stage of their journey through the mini-museum.
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Output
(03)
An Immersive Brand Heritage Room.
The visual direction and style were carefully designed using the brand’s core identity elements, including the holding wordmark geometry and signature colour palette. This enabled the creation of smart, cohesive layouts that reinforced brand recognition throughout the experience.
To further enhance immersion, a state-of-the-art product simulation was introduced, bringing the company’s offerings to life in a highly realistic and experiential manner.
The physical execution combined precision and craft, with graphics produced as vinyl transfers and meticulously applied onto matte Corian® marble surfaces. This treatment allowed intentional white space to emerge through the material, lending the panels a refined and contemporary aesthetic.
At the heart of the space, the company’s history was reinterpreted as a fluid, curved timeline that broke away from the rigid geometry of the architecture, introducing movement and visual rhythm.
This project is presented as a concise overview; a detailed case study is available upon request.
